Educational Session

Is Your Workplace Café Socially Savvy?

Monday, 11/6, 4:15pm - 5:15pm

This panel of industry experts will discuss the pros and cons of, and provide best practices for workplace café offerings for employees, including café design, use of technology and employee benefit vs. employee privacy. This session will also address the legal ramifications for employers when BYOD and use of technology policies are involved, including social media issues.


Heather Bailey

Heather Bailey
Partner, SmithAmundsen

Heather credits her experience working full-time in office administration and human resources during law school for her seamless transition into management-side labor and employment law. The skills she developed as a legal secretary and office manager help strengthen her appreciation and understanding of clients’ concerns today and gave her the tools to be efficient, respectful and meticulous in her role as an attorney.

For 16 years, Heather has concentrated her practice in employment and labor counseling and litigation, including discrimination and trade secret / non-compete lawsuits, FLSA class actions, labor negotiations and arbitrations, affirmative action, and OFCCP/DOL audits. She counsels on day-to-day operations, human resources, and management decisions regarding employees, practices and policies. Heather also works comfortably with FMLA/ADA, sexual harassment, affirmative action, union avoidance and other types of employee and management training. Her clients operate across the U.S. in many industries, including vending where Heather has been a NAMA Knowledge Source Partner for well-over a decade.

A thought leader in the labor and employment industry, Heather regularly contributes to the firm’s Labor & Employment Law Update, the vending industry’s National Automatic Merchandising Association, Vending Times and Vending Market Watch quarterly publications. Heather frequently presents at the Illinois Institute for Continuing Legal Education, Clear Law Institute, Chicago Bar Association, Lorman Education Services and NAMA-related conventions across the U.S.

John Healy

John Healy
Co-Founder, The Vending Marketer

John Healy is CEO and founder of Healy Consulting and Communications Inc., ( a traditional marketing, PR, digital and social media marketing firm that strives to ensure its clients’ relevance while fueling their growth and success. He is also cofounder of The Vending Marketer (, a digital and social media marketing agency designed specifically for owners and operators in the vending, OCS, workplace café, and micro market segments of the industry.

Today, John helps his clients balance their resources between traditional marketing and PR strategies and tactics with digital and social media marketing – including Website development/SEO, LinkedIn, Facebook for Business, Twitter, outbound email marketing and other tools.

He has been a NAMA Knowledge Source partner since 2015, helping NAMA members to maximize the success of their businesses through all forms of marketing. From a press release to a LinkedIn profile to building or optimizing a website through SEO, he has been the go-to resource a wide range of industry operators, brokers and suppliers.

He first began his work for NAMA in 2009 when he created the Industry Image Campaign, as well as “The Gratitude Tour” which generated 963 million media impressions for the vending industry primarily. He has led digital and social media educational workshops at the national Coffee Tea & Water Show and the NAMA OneShow, as well as state association meetings. He has also participated in webinars for members of the industry.

In addition, John is a Contributing Editor to Automatic Merchandiser and VendingMarketWatch, writing for both the print and online publications. He is a Constant Contact Solution Provider and a member of Linked University’s VIP team. He has also created a LinkedIn group called “Vending, OCS & Micro Market Sales & Marketing Executives Network” which can be joined at

Prior to founding Healy Consulting and The Vending Marketer, John served as CEO of Healy Communications, Inc., then Healy & Schulte, Inc., both full-service marketing & PR firms. In the past 25 years, he has created and managed myriad successful trade and consumer programs for a broad range of B2B and B2C clients, including NAMA, Elé Corporation, No Nonsense Hosiery, Citicorp/Citibank, The Miss America Organization, Above and Beyond Recovery Center, the SAFE Foundation, the Diabetes Empowerment Foundation, and Loyola University Health System.

He has received the International Association of Business Communicators’ Gold Quill Award, the American Society of Association Executives’ Certificate of Achievement, and the Business Marketing Association’s Tower Award. John actively volunteers in his community.

Man with dog licking his face

Steve Orlando
Co-Founder, Fixturelite

Steve Orlando is the Co-founder of Fixturelite™, and a former Micro Market, Vending and OCS operator for the greater part of ten years in the Phoenix, AZ market and a 2016 Pro’s to Know awardee.

Through organic growth and acquisition, his vending business grew by nearly 10X before being sold in January of 2016. Leveraging the relationships he made and reputation he achieved during that time, he pivoted his focus toward helping Micro Market and OCS operators in North America with their businesses, by providing a much needed “kiosk neutral” total retail solution designed by operators, for operators.

Steve’s goal is to deliver solutions to the Micro Market and OCS operator, allowing them to work on their business, rather than in their business. He accomplished this by bringing together all of the necessary elements of a retail merchandising solution, under the Fixturelite roof, from raw materials to the last mile and set up.

Fixturelite has become known as the company whereby “You bring the kiosk and they’ll do the rest.”

Steve contributes useful and educational articles for the Vending, OCS and Micro Market Sales & Executives Marketing Network on LinkedIn and writes a blog that can be found on the Fixturelite website. Steve volunteers his time and shares his experience to provide mentorship and advice to new and emerging industry operators. Steve has consulted for, worked with, and been awarded contracts for service by some one of the most recognized brands within the Automated Merchandising Industry.

Fixturelite retail solutions can be found within the break rooms of the most demanding customers, installed by vending operators who see the importance in investing in their brand to further strengthen their relationship with their customer.


Gregory McCall

Greg McCall
Senior VP of Sales & Marketing, Five Star Food Service, Moderator

Greg McCall is the Senior Vice President of Sales & Marketing at Five Star Food Service, a full-service food and beverage provider with over 5,500 customers.  Greg’s primary focus at Five Star has been to develop value added solutions for customers, build high performing teams and relentlessly chase innovation to drive sustainable sales and profit growth for the organization.  During Greg’s tenure, Five Star has doubled top-line sales and tripled profits, while evolving into one of the leading Micro Market operators in the U.S., with over 775 installed markets.

Prior to joining Five Star, Greg spent over twenty years working for some of the largest American brands in a sales capacity, including, Coca-Cola, Ralston Purina, Campbell’s Soup and Sara Lee.  Greg’s expertise in sales and marketing was developed through extensive work in multiple channels of trade and with numerous customers at the national, regional and local levels.  Greg holds an M.B.A in Marketing from the University of Portland.

About NAMA - Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry. With more than 1,000 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit

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