Educational Session

The Evolving Bean-to-Cup Market

Monday, 11/6, 3:00pm - 4:00pm

In this session, attendees will learn about the evolving market for bean-to-cup coffee machines in commercial applications, and will gain an understanding of the advanced technology required to grind beans fresh for every single-serve cup in offices, hotels, restaurants and convenience stores. This panel of experts will provide real world data to outline the evolving market trends, product requirements, and impact on the coffee industry for coffee machine manufacturers, roasters, OCS companies, and industry insiders.



Jon Snyder

Jon Snyder
Vice President, Snyder Food Services, Inc. , Moderator

Jon Snyder is the Vice President of Snyder Food Services, Inc. He also serves on different community boards and often consults within and outside of the vending/coffee service industry. Jon currently holds a bachelor’s degree from Indiana University’s Kelley School of Business concentrations in finance, marketing, operations and management.

Jon Snyder is no stranger to hard work in the industry. He completed both NAMA programs of EDP at Michigan State University in 2006 and CCS certification in 2015. He also serves on both the Coffee Service Steering Committee as Vice Chair along with the ELN Steering Committee. Before joining Snyder Food Services, Jon has worked for a diverse range of organizations including Walmart and Mike’s Express Carwash.

Jeff Knapp

Jeff Knapp
Division General Manager, Electronics, Fuji Electric

In his current role at Fuji Electric, Jeff Knapp is responsible for the development and execution of sales plans to promote the sale of Food & Beverage equipment, which includes the company’s newly released BeanBrew commercial grade bean-to-cup coffee machine. Jeff has over 20 years of experience in the power electronics industry, having previously held positions with large companies such as Hitachi America and Infineon Technologies. His career includes roles in engineering, sales, and management, giving him the unique ability to bring a well-rounded perspective to his work with Fuji Electric as the company continues to expand their presence in North and South America. Jeff and his team work closely with the R&D and Engineering staff at Fuji Electric in Japan in order to continue providing customers with innovative products that help improve current and future power systems.


Karalynn McDermott
Senior Vice President , Market Development, BUNN

Since 1987, Karalynn has been in the coffee brewing equipment manufacturing aspect of the industry focusing on strategic marketing and sales.  Karalynn’s understanding and passion for the science of brewing extraction has allowed her to aid roasters and micro-roasters with recipe development for their coffee programs.  She has assisted operators to adopt innovative new technologies such as thermal servers, pulse brewing, and trifecta(r) – single cup, BUNNlink- Remote Equipment Management to enhance their coffee programs.

In 1997, she was part of a grass roots effort to resurrect the Golden Cup(r) Award after it had been dormant for 40 years.  Karalynn led the “Brew Crew” that authored and taught the Brewing Fundamentals curriculum for the Specialty Coffee Association of America.  In addition, she served on the SCAA Board of Directors from 2000 – 2004, receiving the Special Recognition Award from the association in 2004.  Karalynn serves on the Education Committee of NAMA.

Karalynn is Senior Vice President of Market Development with BUNN.  Outside of work, Karalynn is passionate about tandem bike riding and hiking with her family.

Paul Tullio
General Manager, Gourmet Coffee Service

Paul Tullio ran the Orange County branch of Gourmet Coffee Service in Southern California for the past 14 years until they were acquired by the Compass Group in January of this year. Paul is now the General Manager of Gourmet Coffee Service under the new ownership. His passion for industry engagement and continued development helped him to grow a successful full line operation. His industry involvement includes serving on NAMA’s Coffee Service Committee, Trade Show Advisory Committee and the California Automatic Vendors Council’s executive board.  Paul is also Past Chair of NAMA’s Emerging leaders network. He has received the designation of NAMA Certified Coffee Specialist, has Completed NAMA’s Executive Development Program, attended NAMA’s Executive Forum and received the 2016 Operator of the year award from the CAVC. Paul is happily married to his wife Chelsea and they have 2 young daughters at home.

Tony Laudazio
Key Account Manager, OCS/Vend/Distributor, Cadillac Coffee Company

Tony’s background in the coffee and foodservice industry spans over 35 years. For nearly 20 of those years, he has been selling great coffees and educating, training and working with customers in his markets to sell coffee products and shed light on what it takes to set them apart from their competition. In the growing and very exciting coffee industry, working for a great company like Cadillac Coffee Co. allows Tony to offer many options when meeting with a customer.

Michael Haymond Headshot

Mike Haymond
Director of Office Coffee Services, Vendor’s Exchange International

Michael received an MBA from the Marriott School of Management at Brigham Young University and currently serves as the Director of OCS at Vendors Exchange. Michael had a twenty year career in media, information and technology sales when he joined VE a little over a year ago.

Michael’s time at VE has been both challenging and exciting as VE continues to grow its N&W bean-to-cup product line. Learning a new industry, products and passionate customer base is quite rewarding and interesting. The use of technology is key to future growth in the bean-to-cup equipment space, and Michael is excited to apply his technology background to help make that growth happen.

Michael resides in Twinsburg, OH with his wife Tracey. They have two children and two granddaughters. Grandparenting is the best!!

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