Come to the Only Event
Dedicated to Your Industry

NAMA’s Coffee, Tea & Water (CTW) is the world’s largest coffee service event dedicated to the $4.25 billion U.S. coffee services industry. Come to Nashville, November 8th-10th for world-class industry networking opportunities, high-quality education focused on three areas – small business management, the coffee tea and water industry, and workplace cafés—and a special full-day look at how trends in workplace cafes are enhancing coffee services businesses on Thursday. At CTW, find the information you need to grow and manage your business.

Preliminary Schedule

Monday, November 7 - Thursday, November 10, 2016



Shotgun Start for NAMA Foundation Golf Outing (Separate Fee)



7am – 6pm
Registration Open
8am – 12:30pm
Coffee 101 (Separate Fee)
1pm – 2:30pm
Opening Session
2:45pm – 3:45pm
Educational Sessions
4pm – 5pm
Educational Sessions
5:30pm – 7pm
Election Night Networking Reception w/IBWA



7:30 am – 6:30pm
Registration Open
WIN Fun Run
Continental Breakfast
8:30am – 9:30am
Educational Sessions
9:45am – 10:45am
Educational Sessions
11:00am – 12:00pm
Educational Session
12:15pm – 6:30pm
Trade Show, Lunch & Networking Reception (EXPO Floor)

Thursday - Theme: The Workplace Café of Today


8am – 11am
Registration Open
8:30am – 9:30am
Educational Sessions
9:45am – 10:45am
Educational Sessions
11:00am – 12:30pm
Closing Session

Education Sessions Details



Administering Your Small Business According to NAMA's Operating Ratio Report, "high profit" operators do a better job managing day-to-day expenses.  This session will cover HR, business operations, leveraging Outlook and other strategies to reduce expenses to make your business more efficient - and profitable.
Specialty Equipment Review Here's a single stop to review all the latest in new equipment capabilities specific to the CTW industry. Mike will lead an impartial demonstration of equipment capabilities and how these new machines work in today's workplace cafes.
Gamification for Success "Gamification" is not Angry Birds! Learn the real definition of gamification, and how to apply its principles for customer service, employee engagement and more. Gamification is one of the top trends identified in the 2015 NAMA Millennial research, and is ready for you to leverage.
Back By Popular Demand:
Cold Brew Fundamentals
The Cold Brew education session at OneShow was so popular, people asked for an encore presentation at CTW. We'll take you through the cold brew process, the necessary equipment, and ways to promote cold brew with your coffee service customers.
Leveraging Beacon Technologies One of the key topics from NAMA's 2016 Executive Forum: Application of beacon technology in the Coffee Services channel. Learn from tech experts on how to leverage beacon technology with your equipment in typical OCS locations.
Fair Trade and Organic:
Definitions and Discussion
There's more than one way to show you're friendly with the environment. In this discussion, we talk about the different organizations and definitions around organic and fair trade, and how you can leverage these ideas in your business.
Sales Management for Small Businesses Small businesses require year-over-year sales growth, even with limited resources. What's more, increased competition means it's harder to keep current customers on board. In this session, we'll discuss strategies specific to small businesses to make the sales effort more productive.
Energy Star Standards for Batch Brewers Eric Dell will lead a panel to discuss the new standards from the EPA on batch brewers. Implications include equipment placement in government locations and others interested in sustainability.
The Workplace Café Menu Consumers want their workplace café to be more of a destination, with a variety of offerings that meet their expectations. We'll take a look at the diverse menus being offered in progressive workplace cafes, and how you can easily bring this diversity to your customers.
Workplace Café Designs Workplace cafes are designed by the world's leading architects and interior designers - and they are becoming an integral feature of today's workplace. In this session, we'll look at some of the cool new designs - including fixtures, lighting, equipment, seating and other elements that make the workplace cafe more than just a breakroom.
Branding in Today's Café The role of brands is evolving - and in today's new workplace café, brands can mean different things. In this session, we'll explore the applications and benefits of popular national brands along with relevant local brands and the role of an "operator brand" to create a competitive advantage in your market.
Services for the Workplace Café Consumers are looking for more than great coffee in their cafes. In this session, we'll look at some of the newer trends, including ice, sparkling water, barista services and more.

Grow YOUR Business at Coffee, Tea & Water


Exceptional Education

Coffee, Tea & Water puts expert-driven business solutions and career growth strategies at your fingertips in dozens of sessions.


Fantastic Networking

Networking at CTW is one of the best ways to grow your business. The connections made here make all the difference!

Get The Latest