Come to the Only Event
Dedicated to Your Industry

NAMA’s Coffee, Tea & Water (CTW) is the world’s largest coffee service event dedicated to the $4.25 billion U.S. coffee services industry. Come to Nashville, November 8th-10th for world-class industry networking opportunities, high-quality education focused on three areas – small business management, the coffee tea and water industry, and workplace cafés—and a special full-day look at how trends in workplace cafes are enhancing coffee services businesses on Thursday. At CTW, find the information you need to grow and manage your business.

Preliminary Schedule

Monday, November 7 - Thursday, November 10, 2016



Shotgun Start for NAMA Foundation Golf Outing (Separate Fee)



7am – 6pm
Registration Open
8am – 12:30pm
Coffee 101 (Separate Fee)
1pm – 2:30pm
Opening Session
2:45pm – 3:45pm
Educational Sessions
4pm – 5pm
Educational Sessions
5:30pm – 7pm
Election Night Networking Reception w/IBWA



7:30 am – 6:30pm
Registration Open
WIN Fun Run
Continental Breakfast
8:30am – 9:30am
Educational Sessions
9:45am – 10:45am
Educational Sessions
11:00am – 12:00pm
Educational Session
12:15pm – 6:30pm
Trade Show, Lunch & Networking Reception (EXPO Floor)

Thursday - Theme: The Workplace Café of Today


8am – 11am
Registration Open
8:30am – 9:30am
Educational Sessions
9:45am – 10:45am
Educational Sessions
11:00am – 12:30pm
Closing Session

Education Sessions Details



Administering Your Small Business According to NAMA's Operating Ratio Report, "high profit" operators do a better job managing day-to-day expenses.  This session will cover HR, business operations, leveraging Outlook and other strategies to reduce expenses to make your business more efficient - and profitable.
Specialty Equipment Review Here's a single stop to review all the latest in new equipment capabilities specific to the CTW industry. Mike will lead an impartial demonstration of equipment capabilities and how these new machines work in today's workplace cafes.
Gamification for Success "Gamification" is not Angry Birds! Learn the real definition of gamification, and how to apply its principles for customer service, employee engagement and more. Gamification is one of the top trends identified in the 2015 NAMA Millennial research, and is ready for you to leverage.
Back By Popular Demand:
Cold Brew Fundamentals
The Cold Brew education session at OneShow was so popular, people asked for an encore presentation at CTW. We'll take you through the cold brew process, the necessary equipment, and ways to promote cold brew with your coffee service customers.
Leveraging Beacon Technologies One of the key topics from NAMA's 2016 Executive Forum: Application of beacon technology in the Coffee Services channel. Learn from tech experts on how to leverage beacon technology with your equipment in typical OCS locations.
Fair Trade and Organic:
Definitions and Discussion
There's more than one way to show you're friendly with the environment. In this discussion, we talk about the different organizations and definitions around organic and fair trade, and how you can leverage these ideas in your business.
Sales Management for Small Businesses Small businesses require year-over-year sales growth, even with limited resources. What's more, increased competition means it's harder to keep current customers on board. In this session, we'll discuss strategies specific to small businesses to make the sales effort more productive.
Energy Star Standards for Batch Brewers Eric Dell will lead a panel to discuss the new standards from the EPA on batch brewers. Implications include equipment placement in government locations and others interested in sustainability.
The Workplace Café Menu Consumers want their workplace café to be more of a destination, with a variety of offerings that meet their expectations. We'll take a look at the diverse menus being offered in progressive workplace cafes, and how you can easily bring this diversity to your customers.
Workplace Café Designs Workplace cafes are designed by the world's leading architects and interior designers - and they are becoming an integral feature of today's workplace. In this session, we'll look at some of the cool new designs - including fixtures, lighting, equipment, seating and other elements that make the workplace cafe more than just a breakroom.
Branding in Today's Café The role of brands is evolving - and in today's new workplace café, brands can mean different things. In this session, we'll explore the applications and benefits of popular national brands along with relevant local brands and the role of an "operator brand" to create a competitive advantage in your market.
Services for the Workplace Café Consumers are looking for more than great coffee in their cafes. In this session, we'll look at some of the newer trends, including ice, sparkling water, barista services and more.

Official Hotel Accommodations

The Gaylord Opryland Resort & Convention Center, located in the heart of beautiful Music City, Nashville, Tennessee, will serve as the headquarters location for all meetings and events related to NAMA Coffee, Tea & Water. There are more than a dozen restaurants located right on site and shuttles to some of the area’s top attractions. We look forward to seeing you soon.

Group Booking: To book groups up to 10 reservations, please call the Gaylord Call Center at 615-889-1000 and ask for the NAMA room block. If more than 10 rooms are needed, please contact Glenda Paxton at

WARNING: We have had reports of deceptive housing companies approaching NAMA members and exhibitors with fraudulent offers. These companies are in no way affiliated with NAMA. Protect yourself by booking only through this official housing link.

Our Exhibitors Make Connections

The industry's top companies exhibit at CTW to connect with 800+ attendees. Buyers attend from all aspects of the industry, including coffee service, vending, food service, micro markets and more!

Exhibitor Packages Include:

  • 6 hours of exhibit time with no competing conference events. Included in this is the one-hour reception located on the exhibit floor.
  • One complimentary badge for booth personnel (per 8 x 10 space); $299 for each additional badge. No complimentary expo only badges are available.
  • One complimentary lunch on the exhibit floor (each additional badge purchased also has lunch included)
  • Listing in the 2016 Conference and Trade Show Program Guide
  • Post-conference attendee contact list (excel format)
  • Tabletop Exhibit Space 8’ D x 10’ W with 8ft. skirted table, 1 chair, carpet. Items such as electric, Wi-Fi, etc. are additional and can be ordered through the show kit (available approx. 3 months prior to the show date)

Member rate: $1800 per 8x10
Use code “MEMBER” at checkout
Non-Member Rate: $2300 per 8x10 (non-member)

Email/Fax Reservations (PDF)

Payment Details

Payment is due in full by February 1, 2016. Any reservations placed after February 1, 2016 must be accompanied by full payment. All requests for cancellation of booth space must be received in writing. Cancellations received prior to January 15, 2016 are eligible for a full refund minus a $200 administrative fee. Cancellations received after January 15, 2016 are not eligible for a refund.

Online Reservations

If you are a current NAMA member please insert the code “MEMBER” to get the member exhibit pricing. Note NAMA will check this code and may increase your exhibit pricing to the non-member rate ($2300 per 8x10 space) if your membership is not valid/expired or will expire before the 2016 CTW show begins. Learn more about NAMA membership.

The online booth reserving process will ask for 3 booth options. Please select all 3 in order of preference in case one is not available. The process does not require deposit or payment information. We will reach out to you afterwards with this information. You will be asked to confirm acceptance of the booking terms and conditions during the booking process and a link will also be shown to the terms.

If you have difficulty using the online booking process please download and complete the CTW Exhibiting Contract (pdf) and return it to Anthony O'Shea at your convenience.

Exibitor Contact
Anthony O'Shea, Email: | Fax: 678.501.4038

Grow YOUR Business at Coffee, Tea & Water


Exceptional Education

Coffee, Tea & Water puts expert-driven business solutions and career growth strategies at your fingertips in dozens of sessions.


Fantastic Networking

Networking at CTW is one of the best ways to grow your business. The connections made here make all the difference!

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